the Warmest Welcome at Sea
Last minute deals
British Isles Discovery
A12409UK & Ireland Getaway
A22417LVSummertime Multi-Generational Fjordland
A12410Hidden Gems of France, Spain & Portugal
A12415Onboard
Enjoy yourself
Welcome to Ambassador, Britain’s authentic no-fly cruise line offering affordable quality and sailing from 8 regional UK ports. When you sail with us, you’ll enjoy breathtaking destinations, amazing West End-style entertainment, excellent service and outstanding cuisine all for the best value.
But what does this mean? Well, you’ll get a decent cup of tea, as well as a traditional afternoon tea, and great British entertainment - all served with the warmest of welcomes at an affordable price.
Our ships visit countries all around the world, leaving it up to you to decide when and where you want to enjoy yourself next. Plus, our sustainability efforts are supporting the next era of cruising, both with our onboard improvements and our charity partnerships.
Join us on board, and you’ll soon find out why 94% of guests would recommend Ambassador and why we were awarded the best value on the high seas!
Are you ready to enjoy yourself?
Most popular destinations
Featured cruises
Explore our amazing offers
Normandy and the British Isles
A22514NCIcelandic Discovery
A22508LVTreasures of the Mediterranean
A12509Wonders of Western Europe
A22506LVGems of the Caribbean Sea
A12501Christmas & New Year Iberia, Canaries & Morocco
A22433Jewels of the Mediterranean
A12417Iceland's Land of Ice & Fire
A22415LVOur Ambassadors
Sail with Friends
We are sure that Ambience will impress all who step on board, but don't just take our word for it! See and hear our guests' first impressions after sailing on her.
Our Values
View AllOur crew
Friendliest Welcome at Sea
We have high crew to guest ratio with 600+ crew from over 30 nationalities to attend to your every need. Hear what they have to say about life on board Ambience and what you can expect!
The New Classic is Finally Here
Say hello to ease at sea and the first new British cruise line to be launched since 2010.
Our purpose is simple: we want to inspire each and every guest to experience authentic cruising effortlessly, and sustainably. We’re here to accompany the next era of travel by blending tradition and innovation for a truly timeless cruise holiday that still makes you feel right at home.
Blog
What should your next cruise destination be?
25 June 2024
Use our flowchart to find your dream cruise destination. Answer a few simple questions to discover a destination that suits you and learn more.
How to spend your stopover in St. Marys, Isles of Scilly
7 June 2024
If your cruise ports in St. Marys on the Isle of Scilly, then you’re in for a treat. Read the best things to do on your stopover in St Marys here.
OUR SHIPS
Here they are, the Ambassador fleet. Our first lady of the sea: Ambience. Derived from the French word for ‘surrounding’, the perfect ambience. With her sister, Ambition, aptly named to further emphasise our commitment to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably.