![](https://a.storyblok.com/f/250388/5680x3787/c61ac7483e/sunset.jpg/m/1920x472/filters:focal(2843x1544:2844x1545))
the Warmest Welcome at Sea
Last minute deals
![Hidden Gems of France, Spain & Portugal thumbnail](https://a.storyblok.com/f/250388/1900x1080/237ad5da9e/honfleur-2-1900x1080.jpg/m/380x280)
Hidden Gems of France, Spain & Portugal
A12415![Treasures of Denmark & Sweden thumbnail](https://a.storyblok.com/f/250388/1920x1080/2f90e420f5/copenhagen-1920-x-1080.jpg/m/380x280)
Treasures of Denmark & Sweden
A22425NC![Jewels of the Mediterranean thumbnail](https://a.storyblok.com/f/250388/1920x1081/8a146b9c7b/rome-1920-x-1080.jpg/m/380x280)
Jewels of the Mediterranean
A12417![River Seine Experience & Antwerp thumbnail](https://a.storyblok.com/f/250388/1200x846/017b3f8548/a22427-cotw-1200x846.png/m/380x280)
River Seine Experience & Antwerp
A22427NCOnboard
Enjoy yourself
Welcome to Ambassador, Britain’s authentic no-fly cruise line offering affordable quality and sailing from 8 regional UK ports. When you sail with us, you’ll enjoy breathtaking destinations, amazing West End-style entertainment, excellent service and outstanding cuisine all for the best value.
But what does this mean? Well, you’ll get a decent cup of tea, as well as a traditional afternoon tea, and great British entertainment - all served with the warmest of welcomes at an affordable price.
Our ships visit countries all around the world, leaving it up to you to decide when and where you want to enjoy yourself next. Plus, our sustainability efforts are supporting the next era of cruising, both with our onboard improvements and our charity partnerships.
Join us on board, and you’ll soon find out why 94% of guests would recommend Ambassador and why we were awarded the best value on the high seas!
Are you ready to enjoy yourself?
Most popular destinations
Featured cruises
Explore our amazing offers
![Jewels of the Mediterranean thumbnail](https://a.storyblok.com/f/250388/1920x1081/8a146b9c7b/rome-1920-x-1080.jpg/m/380x280)
Jewels of the Mediterranean
A12417![Norway's Land of the Northern Lights thumbnail](https://a.storyblok.com/f/250388/1920x1080/dc43ea6ba3/aurora-borealis-over-hamnoy-the-lofoten-islands-1504345343_1920x1080.jpg/m/380x280)
Norway's Land of the Northern Lights
A12420![Christmas & New Year Iberia, Canaries & Morocco thumbnail](https://a.storyblok.com/f/250388/1920x1080/f5e8366ee8/29-12-2023_arrecife_selected-edited_dsc02417_1920x1080.jpg/m/380x280)
Christmas & New Year Iberia, Canaries & Morocco
A22433![Gems of the Caribbean Sea thumbnail](https://a.storyblok.com/f/250388/1921x1080/8a9f3a9a20/road-town-tortola-1920x1080.jpg/m/380x280)
Gems of the Caribbean Sea
A12501![Wonders of Western Europe thumbnail](https://a.storyblok.com/f/250388/1920x1080/a876d4677d/shutterstock_472951963-st_peter_port.jpg/m/380x280)
Wonders of Western Europe
A22506LV![Treasures of the Mediterranean thumbnail](https://a.storyblok.com/f/250388/1920x1080/c8b8e8b08a/2023-05-06-alexandria-selected-edited-img_9771-1920x1080.jpg/m/380x280)
Treasures of the Mediterranean
A12509![Icelandic Discovery thumbnail](https://a.storyblok.com/f/250388/1920x1080/10febc0903/2023-07-14-akureyri-selected-edited-06672.jpg/m/380x280)
Icelandic Discovery
A22508LV![Normandy and the British Isles thumbnail](https://a.storyblok.com/f/250388/1920x1080/d287953d45/2023-07-22_honfleur_selected-edited_rj_05422.jpg/m/380x280)
Normandy and the British Isles
A22514NCOur Ambassadors
Sail with Friends
We are sure that Ambience will impress all who step on board, but don't just take our word for it! See and hear our guests' first impressions after sailing on her.
Our Values
View AllOur crew
Friendliest Welcome at Sea
We have high crew to guest ratio with 600+ crew from over 30 nationalities to attend to your every need. Hear what they have to say about life on board Ambience and what you can expect!
The New Classic is Finally Here
Say hello to ease at sea and the first new British cruise line to be launched since 2010.
Our purpose is simple: we want to inspire each and every guest to experience authentic cruising effortlessly, and sustainably. We’re here to accompany the next era of travel by blending tradition and innovation for a truly timeless cruise holiday that still makes you feel right at home.
Blog
![Ambition at sunset](https://a.storyblok.com/f/250388/1200x800/f9bb70d8a5/2023-06-25-meet-ambition-selected-edited-9300-medium.jpg/m/640x0)
10 facts you didn't know about Guernsey
27 August 2024
Looking to get to know Guernsey before a cruise around the British Isles? Read this guide for 10 interesting facts about Guernsey.
![The history of Edinburgh Fringe Festival by Ambassador Cruise Line](https://a.storyblok.com/f/250388/1000x600/75823ac579/the-history-of-edinburgh-fringe-festival-by-ambassador-cruise-line.png/m/640x0)
The History of Edinburgh Fringe Festival
30 July 2024
The world-famous Edinburgh Fringe Festival has been running since 1947. Read this guide to learn about the history festival and more about Edinburgh.
OUR SHIPS
Here they are, the Ambassador fleet. Our first lady of the sea: Ambience. Derived from the French word for ‘surrounding’, the perfect ambience. With her sister, Ambition, aptly named to further emphasise our commitment to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably.