About Us
WHO IS AMBASSADOR CRUISE LINE?
We are Ambassador. Britain's authentic no-fly cruise line offering affordable quality and the warmest welcome at sea.
Ambassador’s staff and crew are the friendliest, and most diverse, in the industry. Guests will make long-lasting friendships both with fellow guests and crew, creating a community at sea.
Ambassador’s extremely experienced management team is led by Chief Executive Officer, Christian Verhounig supported by Chief Administrative Officer, Simon Weeks, Chief Financial Officer, Fraser Montgomery, Chief Operating Officer, Nick Hughes, Chief Technology Officer, Glynn Perkin, and Chief Marketing Officer, Gordon Nardini.
The Chair of the Board of Directors is Gordon Wilson who has over 30 years of experience in the global travel industry. This includes his role as the President and Chief Executive Officer of Travelport until July 2019. He is also Chair of the Board of Nucleus Financial Services, Chair of Virgin Experience Days and is a member of the Supervisory Board of BCD Holdings which owns global corporate travel management company, BCD Travel and US airports car park operator, Park'N Fly. He was previously Chair of Interactive Investor, the second largest direct-to-consumer investment platform in the UK until its sale to Aberdeen Investments in May 2022 and a Non-Executive Director of William Hill PLC until its sale to Caesar's Entertainment in April 2021. Njord Partners LLP, London is Ambassador’s main shareholder.Ambassador Cruise Line is based in Purfleet, Essex.
WHAT IS AMBASSADOR CRUISE LINE?
Ambassador sails for the British market from eight regional ports with a focus on affordable quality. Ambassador Cruise Line’s first ship, Ambience, set sail from Tilbury in April 2022 on an ex-UK no-fly range of voyages. Ambassador’s second ship, Ambition, entered service in May 2023, carrying 1,200 guests in 680 cabins, 10 guest decks. She operates itineraries from London Tilbury but also offers cruises from seven UK regional departure ports including Newcastle, Dundee, Liverpool, Belfast, Bristol, Portsmouth and Falmouth. And introducing Renaissance, the latest gem in our fleet. She’s all set to be your home away from home during her very first Ambassador season. With a fresh makeover in France, this charming, intimate ship is ready to welcome you with open arms and a multilingual crew.
Ambassador Cruise Line is adult-focused and age-inclusive but primarily aimed at the 50-plus market. The cruise line will run a number of multi-generation cruises over the summer holidays, including Caribbean Fly Cruises that will also be multi-generational.
Ambassador delivers distinguished cuisine, fascinating voyages on a classic cruise ship, with great entertainment, like-minded guests visiting treasured destinations.
WHERE DOES AMBASSADOR CRUISE LINE SAIL?
Departing from London Tilbury and seven other UK regional departure ports including Newcastle, Dundee, Liverpool, Belfast, Bristol, Portsmouth and Falmouth, Ambassador Cruise Line offer a carefully curated no-fly programme sailings. Featured destinations will include the British Isles, the Norwegian Fjords, Iceland, plus several short break cruises. For the winter months a range of exploration style voyages will sail to the Canaries, Greece, Scandinavia and the Caribbean. Looking to experience the thrill of flying while still enjoying a cruise? Our selection of fly cruises to the Caribbean offers the perfect combination of both: flying and cruising!
HOW DOES AMBASSADOR CRUISE LINE LOOK AFTER GUESTS?
Ambassador’s smaller to mid-sized classic cruise ships offer a higher space to guest ratio, making cruising more relaxed and providing guests with reassurance.
Treating our guests right is not just about the booking and onboard experience. In accordance with The Package Travel and Linked Travel Arrangements Regulations 2018, Ambassador have insurance cover in place to financially protect all guests booking with Ambassador Cruise Line, for all monies paid either directly or via their travel agent. In addition, Ambassador operate a fully independently managed Trust Account where guests’ funds are deposited and only released when the cruise departs. Ambassador's offer also includes a booking guarantee in the event of a cancelled cruise.
PEACE OF MIND
Peace of mind is our priority here at Ambassador. We know how important it is to feel financially protected and to be able to book with confidence, and as an ABTA member (Y6765), we are part of the UK’s leading travel trade association, widely acknowledged as the mark of trust and reassurance associated with travel brands. In addition to being ABTA members, our guests are financially protected by a Financial Failure Insurance policy which is managed by TMU Management Limited and underwritten by Accelerant Insurance Europe SA who are regulated by the Financial Services and Markets Authority (3193). We will continue to pay guests’ deposits and balance payments into an independently managed trust account. Besides, some of the flights and flight-inclusive holidays on this website are financially protected by the ATOL scheme.
