Warwickshire County Cricket Club

WARWICKSHIRE COUNTRY CRICKET CLUB AND AMBASSADOR CRUISE LINE SIGN MULTI-YEAR PARTNERSHIP

New commercial agreement sees no-fly cruise line receive brand and marketing exposure at Edgbaston and offer exclusive offers and discounts to Bears’ members and fans

Warwickshire County Cricket Club are pleased to welcome Ambassador Cruise Line onboard as its Official Cruise Line Partner after the Club - who are nicknamed ‘The Bears’, and play at Edgbaston cricket ground just outside Birmingham city centre - signed a multi-year deal with the no-fly operator.

The Partnership will see Ambassador, which offers authentic cruise experiences, affordable quality and the warmest welcome at sea, receive brand and marketing exposure opportunities on matchdays as well as across Warwickshire’s social media channels.

Ambassador will also provide exclusive offers on its wide range of cruise itineraries to Warwickshire members and supporters alongside offering fan engagement experiences and interactive activities at Edgbaston during domestic and international fixtures.

In common with Warwickshire County Cricket Club, Ambassador is committed to providing world-class customer experiences and hospitality while aiming to continually develop sustainable practices. With more UK regional departures than any other cruise line, Ambassador’s two small-to-mid size ships - Ambience and Ambition - provide authentic adult-only experiences to the 50-plus market combined with a selection of multi-generational itineraries. Sailing from eight ports across the country, it promises to deliver unforgettable moments at every port of call, offering guests amazing entertainment, outstanding cuisine and exceptional service while sailing to breathtaking destinations: all for the best value.

Ben Seifas, Head of Sales & Partnerships at Warwickshire County Cricket Club, said: “It is a pleasure to welcome Ambassador Cruise Line to the Bears family. We hold shared values around providing world-class customer experiences and hospitality, while aiming to continually develop sustainable practices. So it’s a natural fit and a good partnership.

We’re looking forward to working with Ambassador to deliver some fantastic matchday experiences for our fans and Members at Edgbaston this season.”

Gordon Nardini, Chief Marketing Officer at Ambassador Cruise Line, added: “The team at Ambassador Cruise Line are incredibly proud to have been named the Official Cruise Line Partner of Warwickshire County Cricket Club. We share many of the same values, and we’re thrilled to be working together to deliver a range of fan engagement experiences during domestic fixtures at Edgbaston including internationals as well as offer exclusive offers and discounts to members, fans and our fellow partners. Here’s looking forward to welcoming many Bears fans onboard for the ‘warmest welcome at sea’ in the months and years to come!”