A New Classic: Discover the Ambassador difference

Welcome to a new era of cruising

We believe that cruising has had one foot in the past for too long and we are here to make a change. By blending the best cruising traditions – baked Alaska parade, anyone? – with modern-day innovation and design, we’re launching a new era of cruising.

A cruise holiday should be the highlight of your year and leave you with memories to last a lifetime. A place where people can be their best selves as they laugh with old friends and chat with new ones. A place where you can wake up every day in a new city, taking in a new landscape. A place where you can try new activities, fall further in love with old pastimes and learn more about your passions.

We make cruising effortless.  

Ease from booking to boarding

Your journey begins from the moment you first interact with us, and we ensure that every step of your journey is straightforward. With a dedicated team of advisors at hand, we’re at the end of the phone if you’ve got questions about a cruise deal or are just looking for some advice. We’re also committed to updating our travel blog with expert information about the destinations we sail to and guides to make you a cruising pro.

When the time for you to depart arrives, boarding is a sea breeze. Check in online with My Ambassador Sailing for a seamless (and paper-free!) boarding experience, plan car parking or coaching and book onboard and destination experiences.

With well-connected transport links and an easily accessible car park, our home port, Tilbury, is easy to get to and a great starting point for any adventure. Plus, our new season of sailings depart from 6 regional ports meaning your dream cruise is closer than you think.

Our keen focus on no-fly cruising isn’t a coincidence, and it means you don’t have to contend with the stress that comes with flying. That means no busy airports, no transfer delays and no luggage constraints. Every guest on an Ambassador cruise can bring unlimited luggage along for the ride, meaning you don’t need to worry about how many pairs of shoes you pack, or how many souvenirs you want to bring home.

The warmest welcome at sea

When it comes to cruising, we think size matters. As conservatively sized ships, Ambience and Ambition have access to certain ports and destinations that other cruise lines cannot. It’s important to us that our cruises allow you to explore the world in all its natural beauty and uncover some true hidden gems.

From the quaint and beautiful Isles of Scilly to the intricacies of the stunning Norwegian Fjords, it’s not only the size of our ships that let us visit some remarkable destinations. Both Ambience and Ambition are environmentally compliant with the latest industry standards, meaning protected zones, such as the heritage Fjords, are not out-of-bounds on an Ambassador cruise.

Our ships might not be monoliths, but there is plenty of space to relax on board. With a limited capacity on each ship, you can experience a more breathable and personal experience on your holiday, letting you really unwind. Discover a range of spaces, from intimate speciality restaurants to larger dining rooms and be as social or as secluded as you wish.

With a pre-dominantly adult-only roster of cruises, enjoy a mature and laid-back atmosphere with onboard experiences to match. Enjoy the entertainment you’d expect on a cruise line with an Ambassador twist. Watch rib-busting comedians in the Laughter Lounge, take in expert talks from experienced guest speakers and, of course, spend a night at The Palladium marvelling at the spectacular shows put on by the Ambassador Theatre Company.

We’re eager to welcome you on board and show you what the Ambassador experience is all about, what are you waiting for? Take a look at our selection of cruise destinations or the unique cruise types we offer and discover a new era of cruising.